To correctly answer this question, you must keep in mind that this decision will directly impact your brand image.
It is simply a risk assessment: depending on the case, an amateur video, made in any way or of poor quality, can bring a negative reputation and cause you significant damage. So, let’s evaluate with strategy, ok?
Advantages Of An External Video Production
Greater production: a professional video production company has a specialized team to be able to meet your demands, in addition to having better support. This allows you to get more videos in a short time;
It solves the lack of time: it can be difficult to demand a new role from your internal team, as everyone is already naturally busy and may not have enough time to produce complex videos (scripting, casting actors and extras, setting up sets, in addition to recording date itself, which can take a whole day). A video producer will alleviate this demand easily and practically, without overloading your team;
Experience and diverse portfolio: the vast majority of video producers are specialized in this type of content and have market experience, with a diverse portfolio and proof that they have already served clients from the most varied segments. This is advantageous, as it guarantees fewer technical errors during production, and the producer may have already completed a project in its segment or, at the very least, a similar one;
More possibilities for videos: a professional production company like gillespie productions has a team of professionals specialized in different types of content: interviews and testimonials, animation, illustration, special effects, editing, tutorials, and many others, expanding the possibilities for your business;
Complete structure: a production company has all the support necessary to produce your video, with the ideal equipment and the best quality, in addition to having a team technically prepared to operate cameras, audio and sound materials, lighting and editing programs;
Guarantee of results and professional quality: for sure, a video producer will have successful cases to present you and prove how much their work can achieve the expected results for a company. Furthermore, the fact that they are specialized in this type of content ensures a higher professional quality in the final result of your video.
Advantages Of An In-House Video Production
Easier to expose the company’s reality: your team is the one who most understands the day-to-day of your business, its weaknesses, and strengths. This can help in producing a screenplay in line with the company’s culture;
Cost reduction: this is a clear advantage, as you will only have to bear the costs of production itself (equipment and rental, for example) since the value of your team’s labor is already included in the monthly expenses from the company;
Closer monitoring of all work: if your team makes the video, you will be physically present at all stages, from briefing, script, recording to post-production.