A small business depends on the local community, providing a service or products to those who live within a 50km radius, or further for some. When looking for digital marketing, this kind of business requires localised efforts and some SEO agencies specialise in working with local businesses, using numerous strategies to boost the client’s online profile.
Define your Target Groups
If, for example, you offer building services, then every homeowner within a specific area would be on that list and with affordable digital marketing in Central Coast, you can draw up lists of groups that you wish to target with your advertising.
Once you have outlined your target groups, the next step is to discover where these people hang out when online; Facebook is a very powerful platform for any local business and the SEO agency would take control of all your social media accounts and build a good following. Everyone has a Facebook account and when you post fine images of your work and interact with users, this can quickly lead to you becoming the business that people turn to in their time of need.
A large portion of the population use online business directories when searching for services and your business should be listed with all the major online business directories. This also gives you credibility and essential exposure and the SEO agency would assist you with this.
This is what the consumer looks at these days; as they are independent reviews that give the consumer hard facts. If, for example, a company has a 4.5 rating from a maximum of 5, this gives the customer peace of mind.
Search Engine Optimisation
Known simply as SEO, this service boosts your website’s rankings within specific Google searches and as Google is the number one search engine, this can drive a lot of traffic to your website. It takes a while to see a significant improvement and the agency uses a number of strategies to boost a client’s Google rankings.
Localised digital marketing focuses on specific regions and whatever the type of business, talk to a local digital marketing agency who would be happy to carry out an online audit to determine the strength of your online profile. This will enable their SEO team to put together an aggressive digital marketing plan that will deliver the desired results, a boost in site traffic.