Have you ever stopped on your tracks on seeing an attractive sign on a storefront? Well, we all have some time or the other. These signs are so powerful that they appeal to our subconscious, making us forget what we were up to for a moment or so.
Attractive business signage is bound to catch eyeballs, no matter who the audience is. The person may or may not be interested in your business, but the sign will intrigue them. Wondering how to create such signs for your small business? You can get your hands on custom business signs by Magnify Signs to attract more people towards your store. Let’s now give you an idea about the factors you should consider while developing those signs.
Enhance visibility even from a distance
Make sure your business sign is visible even from a distance and through helmets, car windshields and everything via which the people may read your sign. You should also choose colors and materials of the sign carefully, so that it’s visible even in harsh weather conditions, for example, torrential rain.
Reflect your brand through your business sign
The sign acts as an introduction to your business, and it should be created in a way that resonates with your brand in every possible way. While you may be intrigued to use an attractive font and flashy colors to create an eye-catchy sign, you should stay true to the theme of your brand to maintain consistency.
Consider apt colors and proper contrast levels
The colors that we see around us have subliminal meanings, and you should be aware of the same before you choose a particular set of colors for your business sign. Use various shades of the same color, without changing its meaning or purpose, to make your sign look attractive to the eyes. While aligning the colors, opt for a high contrast background to enhance the visibility of the message you’re putting forward.
Limit the number of words in the sign
Don’t stack the sign with words, or it will look cluttered. Keep it simple, concise and to the point to provide a sense of relaxation to the eye. Less-wordy signs also increase readability for people, who are in motion, for example, driving a car or jogging along.
Make the best use of graphics
Using attractive graphics and pictures will not only make your signs stand out but also pique the interest of the passers-by. Don’t you stop for a moment after seeing an attractive image or graphic sign on a storefront or a building while commuting? Well, you should try to bring about the same reaction with your signs.
Remember, your business sign is the first step towards increasing the visibility of your brand.
